The Discounting Effect

When time comes to launch a promotion campaign, a lot of firms have the typical doubts about which strategy is more suitable between the wide range of possibilities. And when this happen, especially when the selected ones are related to discount promotions and Bonus Packs (e.g. to offer 40% more of the product), some firms … Continue reading

Dopamine, the Power of motivation

Dopamine, the Power of motivation

Although recent advances have been made, neurosciences are still wearing diapers because despite the huge amounts of money invested the most optimistic estate that our knowledge of the brain functioning is still around the 10 o 15%  of its real potential. In spite of this, little by little we are discovering how it works and … Continue reading

but…how do you perform a Neuromarketing study? (I)

but…how do you perform a Neuromarketing study? (I)

Neuromarketing is a business tool closely related to neurosciences and psychology, as it tries to predict the human behavior when exposed to different stimulus. In the previous posts I talked about the conclussions taken from different studies carried out in the Neuromarketing field, but I consider it to be very interesting material to post how … Continue reading

Ethics and Neuromarketing: The Red Thin Line

Ethics and Neuromarketing: The Red Thin Line

Since the first day I started posting in this blog about Neuromarketing I’ve been asked several times the same question: It is moral or ethical to push people towards purchasing one product or service through deceiving or manipulating their minds? After all, the main objective of Neuromarketing studies is to figure how the human brain … Continue reading

Ads War: Agressive advertising in car industry

Ads War: Agressive advertising in car industry

Advertising sometimes follow other world’s rules. The normative in some countries is quite lax when we talk about attacking directly another brands, but this can lead to very creative campaigns. Such thing happens in the car inustry, one of the most prolific in this kind of confrontations. Today I bring to you this picture and … Continue reading