It looks like London is keen to take in some of this year’s most interesting advertising campaigns. If in a previous post we mentioned the Coke Zero/Bond street-marketing campaign, now it is LG’s turn to put some unexpected victims in a curious situation.
It looks like some unsuspecting peasants almost suffered a heart attack when the floor of an anonymous elevator was replaced with the latest IPS screens, which we must admit have an awesome image quality, for their inminent launching to the market. The image that was at first screened it was a reproduction of the usual elevator floor. But what is the point on doing this? It’s ok, we’ve already got it, those TV’s quality is so good that nobody noticed the change but, what is the point of doing this if nobody realises about the change?
The answer is that LG planned a heavy prank: when the elevator started moving the screens would project an image of the ceiling falling down! I can’t even imagine the vertigo sensation that those people suffered before realising they were just playing a joke on them…
The only negative point I see to this otherwise magnificient campaign is the negative reaction that some of these people with have against the brand in the future in exchange for the bad time but, what is the opinion of 3 or 4 people compared to the undenyable and proven quaility of these screens?
Here is the video so you can watch the whole process…it deserves admiration, even though it was only for the creative part of the campaign!
You can find the Spanish Version of this post here